ERIN MAHER
888 N Main Street, Santa Ana CA 92701 | T: +1 714-414-2338 | E: beautifulbuzzzblog@gmail.com
WORK EXPERIENCE
COALITION ENTERTAINMENT
Talent Buyer - Venue and Festival, Los Angeles CA / Sept 2022 - Oct 2024
Talent buyer for Coalition clubs/venues (500 cap - 14,000 cap) and private corporate events in multiple cities/countries including Los Angeles CA, Urbana IL, Lincoln NE, Miami FL, Portland OR, San Francisco CA, Albuquerque NM, Santa Fe NM, New Orleans LA, Las Vegas NV and Melbourne AUS. Focused on electronic, pop, indie pop, rock, alternative rock, indie rock, hip-hop and R&B.
Talent Buyer for Coalition festival clients including Art With Me (Miami FL), Sol Fest (Ponce De Leon, FL), Elements Music & Arts Festival (Long Pond PA), Florida Groves (Orlando FL), Imagine Music Festival (Rome GA), Texas Eclipse (Burnet, TX), and Suara Music & Arts Festival (Bali, Indonesia).
Worked closely with agents to negotiate top tier artists for venues and festivals, as well as contracting, marketing, production, AR, staffing and settling for clients.
Manage event logistics and artists advancing from beginning to end (tech, hospitality, travel, lodging, marketing, gifting, guest lists, and other special needs).
Responsible for new business development, bringing on new clients, and adding new accounts to the Coalition roster.
BEAUTIFUL BUZZZ
Founder - Independent Talent Buyer/Promoter/A&R and Electronic Music Blog, San Francisco, CA / Jan 2012 – Jan 2020
Organizing, promoting, and managing 500 - 5000 capacity live music events as Beautiful Buzzz Presents, including buying talent, managing budgets, advancing, production, ticketing, marketing and advertising on social networks, print ads and email blasts throughout the US (San Francisco, Los Angeles, Sacramento, Austin, Miami, and New York).
Manage event logistics and artists advancing from beginning to end (tech, hospitality, travel, lodging, marketing, gifting, guest lists, and other special needs).
Created, designed, and managed new music blog Beautiful Buzzz website, as well as hired and managed writing staff, while developing and maintaining great working relationships with artists, managers, label, PR, and agents.
Planned and strategized with managers, publishers, and artists on music releases and creating creative content for exposure. Connected artists for collaborations and introduced artists to prospective agents and management.
Produced one of the largest unofficial SXSW showcases in Austin, TX from 2011-2017 featuring artists such as RAC, Rufus Du Sol, Gorgon City, Jai Wolf, Touch Sensitive, Louis The Child, Gryffin and San Holo. Each year featured 90+ artists over 4 days with an overall attendance of 10k. Partnered with Moving Castle, Anjunadeep, Vitalic Noise and Northern Nights Music Festival, and generated sponsorships and brand awareness campaigns with sponsors including Microsoft, Coca-Cola, and Red Bull.
MEZZANINE
Talent Buyer, San Francisco, CA / Aug 2017 - Jan 2020
In-house buyer for 1000 capacity year round music venue with heavy focus on electronic and dance pop genres. Responsible for filling 200 nights per year. Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, directing marketing and advertising activities, and setting/managing budgets.
Partnered with Marketing Manager on club branding, event artwork, paid ads, social media marketing, email marketing, and developing marketing plans for featured events.
Obtain information about and/or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications.
Worked closely with SF City Supervisor Matt Haney to pass city zoning legislation that protects SF nightlife businesses from being pushed out due to high rent and rezoning.
CROSSROADS
Talent Buyer / Marketing Coordinator, San Francisco, CA / Jan 2016 - Aug 2017
Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities. Collect fees, commissions, or other payments, according to contract terms.
Established a 1500 capacity boat party series featuring artists such as Flight Facilities, Chromeo, RAC, Goldroom, Autograf, and The Knocks. Produced up to 4 times a year.
Create and execute marketing campaigns for featured events including press releases, social media marketing, email marketing, influencer marketing, event branding and artwork, and webpage design.
Established annual Halloween event in 3000 cap venue called Deadly Disco - remains one of the biggest events on Halloween weekend in San Francisco.
ADDITIONAL SKILLS
Marketing Strategies & Campaigns | Corporate Communications | Creative Team Leadership
Product Positioning & Branding | Web & Print Content Development | Public & Media Relations | Social Media Content Development | Google Apps | Photoshop | Blogging | Video Editing
EDUCATION
UNIVERSITY OF VERMONT
Burlington, VT
Digital Marketing Fundamentals (Aug 2020)
CALIFORNIA STATE UNIVERSITY LOS ANGELES
Los Angeles, CA
Television, Film and Media (Mar 2009)
CHARLES UNIVERSITY (UNIVERSITY OF PRAGUE)
Prague, Czech Republic
Communications: International Media (2005)
OTHER
TALENT BUYER / MARKETING COORDINATOR – TAKE2ENTERTAINMENT
Los Angeles, CA / Jan 2015 - Jan 2016
TALENT BUYER / MARKETING COORDINATOR – TBD FESTIVAL
Sacramento, CA / Jan 2014 - Dec 2015
TALENT BUYER – ESCAPE MUSIC FESTIVAL
New York, NY / Jan 2014 - Sept 2014
TALENT BUYER / MARKETING MANAGER – NECK OF THE WOODS
San Francisco, CA / Oct 2013 - Dec 2014
A&R / MANAGEMENT – POPANTIPOP
Los Angeles, CA / Jan 2010 - Mar 2013
TOUR MANAGER
John Mayer – 2002 – 2003
The Hundred Days – 2009 – 2012
Art Vs Science – 2011 – 2012
Breton – 2011 – 2012
ASST. TALENT BUYER, SOCIAL MEDIA, MARKETING & DESIGN – SPACELAND PRODUCTIONS (THE ECHO,
ECHOPLEX & SPACELAND)
Los Angeles, CA / Aug 2007 - Jan 2010
MARKETING COORDINATOR – SONY MUSIC (EPIC & COLUMBIA RECORDS)
St. Louis, MO / Mar 2001 – June 2004