This is a littler longer than my usual posts, but I dove deep into the story behind this track and just decided to throw on my aspiring journalist hat for a few minutes. So bare with me kiddos. If you read it all, you deserve a cookie. Let me know...seriously, I'll bake you some.
Albania is a country that receives little recognition this side of the Atlantic, but has spawned some incredible musical talent over the years. Notable recent musicians from Albania or of Albanian descent include Bebe Rexha, Dua Lipa, and Action Bronson. The artist I've chosen to feature today, Era Istrefi is a name most Americans probably haven't heard, but the young Albanian female singer-songwriter has quickly become a small legend in her part of the world. Last year she released a hooky AF sensual pop-EDM number in "Bonbon" which racked up stream counts and video views in the hundreds of millions--and even got remix treatments from the likes of Marshmello and Post Malone. Her latest single"Redrum" once again showcases a voice that carries the sex appeal of Rihanna and Dua Lipa with the mystique and allure of Kiiara and Alunageorge. When you combine that level of vocal prowess and carefully-crafted-to-be-sung-along-to-in-a-club pop songwriting and production, you get the kind of record that has the potential to be a global hit across continents and cultures.
The producer also deserves equal credit. If you're not in the music industry you may not know his name (if you are I'd be shocked if you don't) but Felix Snow is a legendary producer/writer/industry powerhouse who has his hand in a veritable plethora of endeavors and continues to churn out hit after hit. You've heard his work on songs by Kiiara (one of 2016's biggest hits, Gold"), Gallant, Rita Ora, and Selena Gomez, just to name some of his recent company. Expect to hear more and more of him, whether you know you're listening to him or not.