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BEAUTIFUL BUZZZ

LOUIS THE CHILD - FIRE

Music, Original MixEricComment

Well it's taking a while, but slowly we're being graced with new Louis the Child records. Their most recent release "Weekend" featuring Icona Pop established a trend that I hear continuing with their newest "Fire." It seems like kid references are everywhere in music branding now-a-days (young, kid, child, lil etc), but with LTC not only is their branding youthful and energetic their sound is also following suit. Freddy, LTC's musical maestro, has engineered a style with sounds and melodies that are light, cheery and exuberant setting the tone for the profile that they want to exploit. "Fire" is a pleaser from the second you hit play. Evalyn's cutting vocals soar above the beat eventually building to the signature flume-esque future bass chorus that we've come to love and expect from the boys. Hopefully we won't have to wait another 3 months for another LTC record, but even if we do I think we'll be ok because "Fire's" flame won't be extinguished any time soon. You can stream/download "Fire" from Ultra Records here